SIIA's Marketing in Today's Economy is the first SIIA publication to catalog business-to-business sales and marketing tactics. With articles from industry experts, this book is an excellent resource for those looking to leverage new tactics and technologies to develop and execute a successful marketing plan.
The Software Industry Association (SIIA) and Lopez Research launched "The Software Division Marketing Industry Report" survey in Q4, 2011. The results of our survey indicate that businesses are embracing a wide range of marketing methods to reach B2B, B2G and B2C audiences. SIIA members can view the complete report here.
"Fiberlink has been a member of the SIIA for many years. Our participation has helped us expand our relationships in the software industry with both innovative startups and global industry leaders. Our employees benefit from SIIA provided events, such as All About the Cloud as well as smaller webinars and roundtables. Regardless of the mode of participation, we are always pleased the high quality and value of member interaction."
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