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Software & Information Industry Association

The Software & Information Industry Association is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.


SIIA Digital Discourse

Study of Kickstarter Wording Offers Guidance for B2B Marketers
A recent study by two researchers at Georgia Tech looked at the language of Kickstarter campaigns and found that the words and
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Adwords Now Promotes Tele-Measurability
Google has just launched a new Adwords feature that offers lots of useful applications for online marketers. It’s so slick, I am a
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SIIA Event Sept. 17 will Examine Software’s Transformative Impact on U.S. Economy
SIIA invites you to attend The Software Century: Increasing Economic Growth & Jobs. The new event, which will explore the software industry’s role in job
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Gaining New Readers Through Chat Platforms and Text Alerts
Since June, this appears at the end of stories on the Oxford (UK) Mail website: “Do you want alerts delivered straight to
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9 Ways to Get Technology and Marketing Working Together
“Is moving this graphic from here to here really going to make a difference in your market?” asked Rob Paciorek, senior VP/CIO
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SIIA Newsletters


SIIA Careers

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